For example, CRISPR is used to make “knockout” models of disease in a wide range of animals, enabling researchers to study the underlying genetic causes. Genome editing is widely used in studies in a variety of organisms. CRISPR/Cas9 works by cutting a DNA sequence at a specific genetic location and deleting or inserting DNA sequences, which can change a single base pair of DNA, large pieces of chromosomes, or regulation of gene expression levels. CRISPR was discovered through NIH-funded basic research on how bacteria defend themselves from viruses. Because CRISPR/Cas9 is an RNA-based system, it can be more efficiently and easily modified than the protein-based approaches and allows for targeting of multiple sites. An additional method is called clustered regularly interspaced short palindromic repeats, also known as CRISPR/Cas9.ĬRISPR/Cas9 is the most widely used genome editor and is a powerful tool for understanding gene function.
Genome editing allows researchers to mimic this natural process of DNA repair.Īdvanced genome editing methods engineered from proteins include zinc-finger nucleases (ZFNs), transcription activator-like effector nucleases (TALENs), and meganucleases. Genome editing builds on an earlier discovery that a broken section of DNA in a gene triggers a cell’s repair mechanism to stitch together the break. While techniques to modify DNA have existed for several decades, new methods have made genome editing faster, cheaper and more efficient. Genome editing can be used to correct, introduce or delete almost any DNA sequence in many different types of cells and organisms. Genome editing, also called gene editing, is an area of research seeking to modify genes of living organisms to improve our understanding of gene function and develop ways to use it to treat genetic or acquired diseases.
#Digital media kit website full#
By taking the time to create a full package for journalists, we’re increasing our odds for coverage, helping shape the visuals within the story, and creating additional clarity for our clients.Genome Editing in Research Genome Editing in the Clinic Ethical and Safety Concerns Genome Editing and NIH Funding Images Video Additional Resources
#Digital media kit website professional#
We fill the page with with professional photography, supplemental videos, bios and past releases, so journalist have one-stop access to all the information they need.Īs PR professionals it’s our job to make it easier for journalists to write a story about our client. Providing the digital element saves them the trip, the time, and ultimately helps them meet their requirements of their publication.įor clients that are telling their story often, we simplify the kit further by creating a press page on their website. Even if a journalist doesn’t run these elements, the visual aids can help them gain a full understanding of the content. More than a press release, we include visual elements to aid in the story like photography, graphics or videos. Whenever possible we provide digital media kits. The Solution: Provide the whole package with media kits.
Do the Mathįewer Journalists + Higher Demand for Fast News + Increased Visual Support= a Big Problem. As trained writers, not video producers and photographers, many times the quality of production is low. Creating this content requires time to for the journalist to visit and take photos or produce a video. Visual DemandĬonsumers expect photos and videos to help understand the whole story. Journalists are spread thin over different beats and covering more news stories than ever. News media can’t afford to staff as many journalists as they used to. Tipped ScalesĪd dollars have transitioned to the digital market and consumers have stopped paying for the newspaper. Journalists are under extreme pressure to post news stories quickly, sometimes at the cost of context and accuracy, but that’s a topic for another post. With this switch, they expect to receive their news immediately and free. More people are consuming their news through digital platforms like social media, quick-read newsletter formats, and news sites. Journalists are under more pressure than ever. Long gone are the years of personal, close press relationships and picked up phone calls, and it’s no surprise why. Like Robert Duvall’s hairline, there’s no denying that the media landscape has changed drastically over the years.
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