Having a constant feedback loop is vitally important to making this conference a success across the board.” Foster a productive working relationship “This is key, as there are a lot of stakeholders impacted by this event, from marketing to sales to product development to customer success. She gets face-time with everyone at her organization and is able the translate the various needs of different teams,” Devenny explains. “Anna is the eyes and ears on the ground with the host company. Every corporate event has a variety of stakeholders, each with their own goals, so getting clear feedback is “vitally important” to crafting successful events, says Devenny. Third-party meeting planners are amazing resources of industry expertise, and they can be even more effective if they have a liaison or inside contact to communicate-and translate-the company’s needs. But Chrissy’s help enables me to dedicate more energy to making sure we get the right attendees to the event, and that the content and agenda really speaks to their needs and interests.” Boost communication “Of course, all of these facets of the event ultimately work together.
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“Working with a third-party planner allows me to focus my attention on internal priorities such as driving registration and creating powerful content, instead of external priorities such as logistics and vendor management,” says Monogarova. Collaborating with Devenny gives Monogarova more time to focus on those all-important internal goals. ROI is important to justify the time and money spent on events.
To learn more about the ways in-house and third-party planners can work together to create amazing events, we sat down with Anna Monogarova, field marketing manager at ON24, and Chrissy Devenny, event producer at Dynamo Events, who are working together to plan ON24 Webinar World, a user conference for webinar marketing.īy combining their efforts, the two have helped each other: Maintain focusĮvery corporate event must meet certain goals to achieve a good return on investment. In fact, when third-party and in-house planners work together, they can create truly amazing events. However, this could not be further from the truth. Others fear that the rise of third-party planners could threaten the success of in-house planners. Some people incorrectly assume that an independent planner or planning company is not as experienced or effective as an in-house corporate meeting planner. Send us an e-mail to get more information or to get started right away.Third-party planners and in-house planners have often been thought of as being on opposite ends of the meeting planner spectrum. It’ll be our little secret.įrom General Electric to Rolls Royce, clients, special events coordinators and event planners around the country recognize us as the top event planner of the company picnic. And you? You’ll be as relaxed and carefree as the rest of them. Laid back or electric, our events will engage the senses and create lasting memories for your guests.
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